With the release of Apple’s OS X Lion and Mountain Lion, it is becoming clear that Apple is abandoning the pro user for the masses of consumers. These new versions of the operating system attempt to mimic the “simplicity” of iOS devices, blurring the line between your phone and your computer. This is great for the twelve year old girl who uses their phone and computer interchangeably to manage their Facebook account, but it leaves those who use their computer for serious creative work high and dry.

While I’m not bitter (maybe I am) about Apple’s appeal to the average user, I do find it strange that Apple is abandoning it’s core base of pro users who stuck with Apple through it’s harder times. Apple has survived the times because of its dedicated Pro Users, who appreciate gimmicky add-ons, but rely on the simplicity and stability of good software and hardware.

Apple may not need the pro users to remain competitive, or dominant for that matter. However, the pro users that kept Apple alive long enough to enjoy in its success should not be abandoned. We need products that can accommodate large media libraries, transfer data quickly and correctly, and access to data all the time.

http://www.zdnet.com/blog/perlow/apple-is-abandoning-the-professional-market/17666